In a conversation with ChainUp


Nonfungible Token (NFT) infrastructure is growing, more people are interested in technology than ever before. However, with this high momentum, the industry needs to catch up with effective solutions to meet user needs without complicating the overall experience. Cointelgraph spoke with Jeff May, ChainUp’s chief marketing officer, about the current NFT landscape and ways to improve it.

1. Tell us about ChainUp.

ChainUp is a world-leading blockchain technology service provider. Founded in 2017 and headquartered in Singapore, ChainUp implements a comprehensive global operations strategy, with subsidiaries operating in Tokyo, Hong Kong, the United States, Canada, Toronto and others.

As a leader in blockchain and crypto technology services, ChainUp has relentlessly strived over the past four years to adopt a number of product lines, including digital asset trading systems, non-tokens (NFT) trading systems, wallet infrastructure, plus mining and betting. We have built an end-to-end technical services delivery platform to help customers build their product as well as direct and allocate traffic, trading cycles and customer liquidity.

ChainUp has provided blockchain technology and financial services to more than 1,000 customers in the crypto and traditional financial industries in more than 30 countries and regions, covering over 60 million users.

2. What is ChainUp’s connection to NFTs?

ChainUp has launched an NFT trading platform, which is divided into privatized versions and SaaS. Privatized NFT services include market transaction processing, storage or other related operational functions. We can provide services to customers through a distributed server with front code and back code. SaaS products will involve a central NFT trading platform that collaborates with ChainUp’s existing exchange systems to provide a cumulative and centralized NFT market. This can help reduce application and deployment difficulties for merchants.

In the gaming field, we are also preparing a cloud platform for NFT games where vendors can easily add their own games. It can create a synergy of games with blockchain and NFT functions like in-game coins, NFT ownership (items), transaction processing or other related functions.

3. How exactly does the NFT feature work, and who are its potential users?

ChainUp has solutions for various NFT trading systems. We provide NFT technology infrastructure services to donors in the space, by operating as a One Stop Shop NFT trading platform. We create a basic infrastructure that can enable clients to receive NFT transaction functionality such as support for digital collectibles, artwork, valuables, assets, securities and more. Rapid integration and recovery time can help quickly reduce technology and development-based entry barriers, which can enable the entire NFT industry as a whole to be more efficient and bring in more stakeholders and players.

We have already created the technical infrastructure and base both front and rear for some of the leading NFT market today. Much of our basic technology and security protocols are already in use by leading NFT house names.

Our customer base is anyone who wants to be able to get trading features or NFT storage on his platform. It could be existing crypto or blockchain-based startups that want this developed technology, or it could also be players from traditional industries who also want to allow their users to own and use NFT on their platform. Some of our more prominent clients are technology companies that want to use NFT, artists, platforms that deal in unique collectibles or commodities, precious metals, securities companies or investment institutions.

4. How are ChainUp’s NFT solutions different from the competition?

Currently, as NFT devices become more and more mainstream, many NFT exchanges are starting to appear from start-ups to large scale. With that comes many service providers who can help them build, improve and expand their product offering.

One major advantage that ChainUp has, aside from experience as a four-year veteran in the industry, is that many of our NFT systems can be privately deployed and tailored to the exact needs of the customer. Aside from a pre-packaged base, we have many options that can allow customers to access the most advanced functionality on the market. Of course, these NFT solutions are just one component of ChainUp’s larger ecosystem, where users also have access to many integrative parts of the other products and services we offer, which can help them create a more comprehensive platform and product offering for their users. .

5. What does the roadmap of an NFT solution look like?

Our typical roadmap for our customers and users first consists of an in-depth understanding of its future products, services and needs. We spend a lot of time with our customers to better understand their location in the space, their expectations, the target users and the goals of the product.

From there, after identifying the core business needs, we will be able to demonstrate various options we can offer and later on to better understand how the requirements fit. After solidifying the exact custom package, we can begin deployment and configuration and conduct multiple calls throughout the build-out to make sure each barrier is covered, and the customer gets exactly what he requires. At the end, we also have scheduled status checks to ensure smooth operations throughout the process.

6. What do you think about the current state of the NFT ecosystem?

Just like many other parts of the world of crypto and the larger blockchain, the NFT field is still in its infancy. Since the early creation of the basic NFT in 2015-16, there has been significant development, especially in its use cases and prominence in mainstream communities.

By 2021, NFTs have hit the map, led by Hollywood, as well as well-known creators and artists around the world. It was a wonderful spark because it touched on the essence of what the blockchain ecosystem needs as a whole: broader and mainstream global adoption.

The widespread awareness of NFTs has brought a whole new wave of people to the blockchain and crypto ecosystem. Many people who did not own cryptocurrencies and tokens in the past, experienced their first exposure with NFTs. NFTs helped people gain interest in learning more about crypto and brought a whole new cult to the population that pushed a foot in the door. Now, with world-renowned companies, celebrities and other world-renowned thinkers and media leaders intervening, the bridge between the “traditional” world and the “crypto community” is getting closer.

Disclaimer. Cointelgraph does not endorse any content or product on this page. While we strive to provide you with all the important information we can get, readers should do their own research before taking any action related to the company and take full responsibility for their decisions, nor can this article be considered investment advice.


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